""We're making good progress on expanding the number of U.S. marketplace sellers that also utilize Walmart Connect advertising," Walmart CFO John David Rainey said during the company's fourth-quarter earnings call."
""We're seeing an increased interest [in Walmart], for sure, across all categories," said Will Haire, co-founder and CEO of BellaVix, a marketing agency for sellers on Amazon and Walmart's marketplaces."
Walmart's recent financial performance reveals significant growth in its e-commerce sector, particularly in its marketplace and advertising. The fourth-quarter earnings call highlighted a 50% increase in the number of marketplace sellers using Walmart's retail media network. Overall U.S. advertising sales rose 24%, contributing to a 37% growth in marketplace revenue. With U.S. e-commerce sales up by 20%, Walmart's digital strategies are driving notable success, with its advertising business also experiencing robust growth of 27%, increasing to $4.4 billion for the year.
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