L'Oréal has consistently excelled in the beauty market despite new competition from digital-native brands and celebrities. While brands like Glossier, e.l.f. Beauty, Fenty, and Kylie Cosmetics adapt to social media and e-commerce, L'Oréal's turnover reached $47 billion, nearly double since 2014. The company remains a dominant force, outpacing rivals such as Estée Lauder and Beiersdorf and expanding its reach with innovation at its core. Consumer expectations in the beauty industry are evolving, emphasizing the importance of effective products.
L'Oréal's $47 billion turnover is nearly double what it was in 2014, showcasing its ability to adapt and exceed customer expectations in the beauty market.
Despite increasing competition from digital and celebrity brands, L'Oréal has consistently outperformed the $450 billion global beauty market, which is growing annually by 4% to 5%.
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