Business intelligence
fromHarvard Business Review
1 day agoCompanies Are Using AI to Make Faster Decisions in Sales and Marketing
Accelerating decision-making in sales and marketing demands real-time insights for effectiveness.
My approach has always been to start with deep audience segmentation in these organizations. This moves beyond basic demographics and focuses more on nuanced consumer needs.
The UK economy loses £340 billion a year because of disengaged employees, highlighting the necessity of fostering a happy workforce for business success.
As a pivotal figure in the Customer Billing workstream, Mukesh Garg has taken on the formidable challenge of designing and implementing solutions that accommodate the Company's intricate service offerings.
"We've made some improvements in technology. We're branching out into digital advertising, which I think that community newspapers, especially, have really resisted. But you have to meet people where they're at..."
"By enhancing our network with cutting-edge technology, we're able to keep pace with our customers' rapidly evolving connectivity needs and deliver a superior end-user experience," said Cybernet chief operating officer Maroof Ali Shahani.