"Six Christmases ago, most middle-income shoppers thought little about piling their trolleys high with groceries to see them through the festive period."
"There were few shoppers in the aisles with their phones to hand to check whether they had a voucher, or using the calculator function to tot up each item lest they run out of money by the time they reached the till."
Six Christmases ago, most middle-income shoppers thought little about piling their trolleys high with groceries to see them through the festive period. Few shoppers in the aisles had their phones to hand to check whether they had a voucher. Few shoppers used the calculator function to tot up each item to avoid running out of money before reaching the till. Bulk purchasing for the festive period was common among middle-income households without frequent digital checks or on-the-spot budgeting. Phone-assisted voucher-checking and calculator-totalling were rare behaviors during shopping trips at that time.
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