Meta announced its decision to cease political advertising in the EU, citing the excessive obligations imposed by the TTPA regulation. This regulation is set to take effect and places strict requirements on political advertisers, including mandatory disclosures and the need for explicit consent from viewers. Meta contends that complying with these rules would either result in ineffective ad solutions or lead to reduced user choice, prompting the company to stop these ads. While political ads will be banned, organic political content remains permissible on its platforms, allowing continued political discourse.
Meta stated that the Transparency and Targeting of Political Advertising regulation imposes excessive obligations that would restrict advertisers and reduce the relevance of ads for users.
The TTPA, which governs political advertising in the EU, requires detailed disclosures from advertisers about who is advertising, what they are advertising, and the costs involved.
Meta explained that it faces a lose-lose situation—either adapt in a way that doesn't guarantee compliance or stop allowing political ads altogether, and it chose the latter.
Organic posts will still be allowed on Meta's platforms, enabling debate and political content sharing, but targeted political advertising will not be permitted.
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