"Facebook owner Meta on Wednesday defended its advertising model in a 550-million-euro trial in Spain over alleged breaches of EU data protection rules brought by more than 80 Spanish media organisations. Facebook owner Meta on Wednesday defended its advertising model in a 550-million-euro trial in Spain over alleged breaches of EU data protection rules brought by more than 80 Spanish media organisations. EU rules oblige companies to obtain users' consent to create personalised advertising from their data."
""What's at stake is the very survival of news media, which is being threatened by the predatory behaviour of a platform like Meta, acting with no regard for our legal framework." Meta has denied any damage or violation of EU rules, saying in a statement sent to AFP the AMI lawsuit "is not based on any evidence regarding the alleged harm." AMI is "deliberately ignoring the evolution of the advertising industry over the past few years," Meta added."
More than 80 Spanish media organisations, represented by AMI, launched a lawsuit alleging Meta created unfair competition by systematically breaking EU data-protection rules between May 2018 and July 2023. The association seeks €551 million in compensation for alleged harm in digital advertising sales. EU rules require companies to obtain users' consent to create personalised advertising from their data. AMI warned the case threatens the survival of news media and has global implications. Meta denies any violation or damage, says the claim lacks evidence, and argues AMI is ignoring recent evolution in the advertising industry.
Read at US AFPNews
Unable to calculate read time
Collection
[
|
...
]