"Text exchanges and voice conversations with Meta AI will be used to personalize posts, reels, ads, and more. Meta says that incorporating AI conversations will help the company improve its recommendations so that people are "more likely to see content they're actually interested in." Meta likens using AI conversations to tailoring recommendations based on the content that people interact with on Facebook and Instagram."
"There is no way to opt out of Meta's AI-based ad targeting, but Meta claims that users can adjust the content and ads they're seeing with Ad Preferences and feed controls. With Ad Preferences, you can limit ads from specific topics or block advertisers one by one, but you can't choose not to let Meta access your AI conversations. Interactions with Meta AI are used across Meta products that have been added to the same Accounts Center."
Meta will use generative AI conversations from Facebook, Instagram, WhatsApp, and Messenger to personalize posts, reels, ads, and recommendations starting December 16, 2025. Text and voice interactions with Meta AI will be incorporated into recommendation systems to surface content and ads aligned with conversation topics. Users cannot opt out of AI-based ad targeting, though Ad Preferences and feed controls can limit certain ad topics or block advertisers. Interactions are applied across Meta products linked in the same Accounts Center. Sensitive topics are excluded from ad targeting, conversations before December 16 will not be used, and the change excludes the EU, UK, and South Korea for now.
Read at MacRumors
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