"This yearâs findings reflect an increased recognition among companies in the digital marketing sector that sustainable practices are integral to their long-term viability and operational strategies."
"While financial limitations were once a major barrier, the report indicates a growing commitment to sustainability as evidenced by rising investments and a stronger focus on setting Science-Based Targets."
The IAB Europe report reveals that sustainability is a major priority for the digital advertising industry in 2025, ranking just behind measurement challenges. Measuring greenhouse gas emissions has seen progress, with 50% of businesses now evaluating their digital product emissions, up from 25% in 2024. While investment in sustainability is increasing, challenges persist due to a lack of industry standards and educational resources, suggesting the necessity for a multi-faceted approach to enhance environmental sustainability across the sector.
#sustainability #digital-advertising #environmental-governance #diversity-equity-inclusion #emissions-measurement
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