"Taptap Digital has transitioned from a local ad start-up to a global technological company, leveraging location intelligence signals to help brands identify and reach their ideal customers."
"Álvaro del Castillo has been instrumental in defining Taptap's scalable business model and consolidating its product positioning, enabling capital-efficient global growth."
"Álvaro Mayol has been with Taptap for over 12 years, leading various teams and functions, and has played a key role in building the company's product and operational excellence."
Taptap Digital has appointed Álvaro Mayol as CEO, while founder Álvaro del Castillo transitions to non-executive President. Taptap, founded in 2010, has evolved from a local ad start-up to a global omnichannel marketing platform leveraging location intelligence. Del Castillo has played a crucial role in the company's growth and strategic direction, raising capital and selling a majority stake to BD Capital. Mayol, with over 12 years at Taptap, has contributed to product development and operational excellence, ensuring the company's adaptability in a competitive market.
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