"Netflix has more than 250 million monthly active users on its ad-supported tier. The figure, which was revealed during the company's Upfront presentation, marks a huge spike for this subscription option. In 2024 the plan with ads had 70 million users and in 2025 it reached 94 million."
"Starting next year, Netflix will also launch the ad-supported plan in 15 more countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand."
"Netflix started using the tech in its ads last year, and one of the new potential applications the company is testing will serve "personalized ad loads and frequency caps that dynamically adjust the ads our members see, based on their viewing behaviors.""
"Netflix is currently facing a lawsuit from Texas on claims that it illegally sells user data to ad tech companies, although the streaming service said the suit was "based on inaccurate and distorted information.""
Netflix’s ad-supported subscription tier has surpassed 250 million monthly active users, following growth from 70 million in 2024 to 94 million in 2025. The Basic with Ads access tier began rolling out in 2022 and is gaining popularity as subscription prices rise. Starting next year, the ad-supported plan will launch in 15 more countries, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand. Netflix is also using AI in advertising, including testing personalized ad loads and frequency caps that adjust based on viewing behavior. The company is facing a lawsuit from Texas alleging illegal sale of user data to ad tech companies, which Netflix disputes.
Read at Engadget
Unable to calculate read time
Collection
[
|
...
]