Carhartt Opens Its First Store in New York City

"Carhartt, the Dearborn, Michigan-based brand with a 136-year heritage, is making its long-awaited entry into Manhattan by opening its first New York City store in the Flatiron District. The expansive 5,000-square-foot location at 936 Broadway was strategically chosen for its accessibility to the local community, preferring the area's blue-collar core over higher-profile spots like the Empire State Building. Chief Brand Officer Susan Hennike confirmed that, despite popular belief, New York City hosts a vast population of skilled tradespeople-carpenters, electricians, and construction workers-who are the brand's core demographic. The new store, the company's 57th globally, is part of a plan to reach 100 units by 2030, with a focus on locations that remain "brand right.""

"While the product mix is consistent with other cities, the sheer size of the Flatiron unit allows it to showcase a much broader selection of the brand's rugged assortment. The new space will also give more visibility to womenswear, a key growth area now comprising 20-25% of the mix in new locations. This is an intentional move to support the increasing number of women in the trades, offering durable, quality apparel "built specifically for her.""

"To celebrate the debut, Carhartt is giving away a custom K87 pocket T-shirt with a New York City logo. The brand maintains that while it welcomes all customers, including the fashion crowd, it will never "waver from authenticity," ensuring all products are rigorously tested for performance and durability."

Carhartt opened a 5,000-square-foot flagship at 936 Broadway in Manhattan's Flatiron District to serve the city's large population of skilled tradespeople. The location prioritizes accessibility and the area's blue-collar core over tourist-heavy sites. The store is the company's 57th globally and supports a plan to reach 100 locations by 2030, focusing on areas that are brand-appropriate. The Flatiron unit showcases a broader selection of rugged apparel and increases prominence for womenswear, now 20-25% of assortments in new stores. The brand is distributing a custom NYC K87 pocket T-shirt and emphasizes products tested for performance and durability.

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