fromHypebeast
13 hours agoCarhartt Opens Its First Store in New York City
Carhartt, the Dearborn, Michigan-based brand with a 136-year heritage, is making its long-awaited entry into Manhattan by opening its first New York City store in the Flatiron District. The expansive 5,000-square-foot location at 936 Broadway was strategically chosen for its accessibility to the local community, preferring the area's blue-collar core over higher-profile spots like the Empire State Building. Chief Brand Officer Susan Hennike confirmed that, despite popular belief, New York City hosts a vast population of skilled tradespeople-carpenters, electricians, and construction workers-who are the brand's core demographic. The new store, the company's 57th globally, is part of a plan to reach 100 units by 2030, with a focus on locations that remain "brand right."
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