Casablanca Taps Priya de Souza as Chief Marketing Officer

"Casablanca has appointed Priya de Souza chief marketing officer with immediate effect."

"In her new role de Souza will lead the communications and marketing strategy for the brand, and report to founder and creative director Charaf Tajer and chief executive officer Frederick Lukoff."

""We have known each other for 15 years, and it's a pleasure to welcome such a brilliant and sensitive mind to the industry. She has a rare ability to read both the industry and the social movements shaping our world. I'm thrilled to write the next chapter of the brand with her," said Tajer of de Souza's appointment."

Priya de Souza has been appointed chief marketing officer at Casablanca with immediate effect. She will lead communications and marketing strategy and report to founder and creative director Charaf Tajer and chief executive officer Frederick Lukoff. De Souza previously served as senior director of global marketing communications at Adidas for over four years, working on collaborations with Gucci, Balenciaga and Grace Wales Bonner, and heading social and PR channels. Her background includes roles at Exposure, Agent Provocateur, Dazed Media and i-D magazine. Casablanca secured fresh investment in 2023 and is expanding retail presence with new Paris and Beverly Hills stores and plans for further openings. The brand has around 300 stockists worldwide, including Selfridges, Harrods, Galeries Lafayette and Saks.

Read at WWD