Levi's Reopening Its Battery Street Museum, Redesigned and Triple Its Original Size

"Levi Strauss & Co always had a free museum called The Vault at their 1055 Battery Street Levi's Plaza HQ, with artifacts and items celebrating the denim brand's rise to global prominence since the Gold Rush days. Though that museum has been closed since the COVID pandemic hit. But apparently behind the scenes, much of that time they have been expanding the space and bolstering its collection. And now the Chronicle reports that the Levi's Vault Museum is reopening, and it's going to be roughly triple the size of the previous museum."

"You can't go into the new museum right now, as per the Chronicle, it will be opening to the public in the coming weeks. But there is a remodeled adjacent Levi's retail store will open today, Wednesday. The Chronicle notes a few fascinating items that will be on view in the museum's collection: a pair of 501's that Kurt Cobain wore, Beyonce's bedazzled Swarovski-studded bodysuit, and some patchwork hippie jeans that Pharrell wore on the cover of GQ."

"It was about creating an experience-driven design in partnership with Levi's a space that felt more like a hotel lobby and a warm reception area than your typical office, design director Nadine Beers, of the architecture firm Gensler told the Chronicle. According to the Chron, the new Levi's Vault museum at 1055 Battery Street will be opening to the public in early November."

Levi's Vault at 1055 Battery Street Levi's Plaza remained closed since the COVID pandemic while the space underwent redesign and expansion. The museum reopens to the public in early November and will be roughly three times its previous size. A remodeled adjacent Levi's retail store opened earlier. The expanded collection will include Kurt Cobain's worn 501s, Beyonce's Swarovski-studded bodysuit, and Pharrell's patchwork jeans from GQ. The museum will host two annual rotating exhibits and adopt an experience-driven design resembling a hotel lobby and warm reception area, developed in partnership with design firm Gensler and design director Nadine Beers.

Read at sfist.com