"The times, they are-a-changin'. That was the consensus at The Grill 2025, TheWrap's annual entertainment business conference that took place at the DGA Theater in Los Angeles on Tuesday. Instead of only highlighting shining success stories, there was a sense of urgency around the event's panels, which ranged from the rapid growth of the sports sector to two sessions about how AI is being implemented in Hollywood."
"A mid-year study from IAB adjusted its ad growth predictions from 7.3% to only 5.7% due to consumer concerns about tariffs. So how do creators fit into all of this? While the ad spends projections for digital video and linear video decreased for the second half of the year, spending in creator-dominated sections like social media and podcasts increased from January to September."
Industry events in Los Angeles signaled accelerating change across entertainment and advertising, with panels addressing sports growth and AI adoption in Hollywood. A mid-year IAB study lowered ad growth forecasts from 7.3% to 5.7% because of consumer tariff concerns, while ad spend projections for digital and linear video declined for the year's second half. Spending on creator-led channels such as social media and podcasts rose between January and September. Advertising executives report increased creator participation at major conferences and a shift toward engaging creators at the start of brand strategy. Advertising Week New York added a creator track to reflect this strategic pivot.
Read at TheWrap
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