"Wicked has long been one of the most popular shows on Broadway, an imagined back story for the Wicked Witch of the West that has made musical magic out of iconic characters, catchy show tunes and empowering female friendship. Now in its third decade onstage, it is getting even stronger, with both its cultural footprint and its box office sales supercharged by the two-part film adaptation starring Cynthia Erivo and Ariana Grande."
"Broadway producers sometimes worry that film adaptations can dampen interest in stage productions why pay $175 for a Broadway Wicked ticket when you could pay far less to see the movies but the opposite has proved true. The movie is obviously introducing Wicked' to a completely new generation people who haven't seen the show but it also reminds longtime fans of the show of how they felt when they saw it for the first time, Joe Mantello, the musical's director, said in an interview."
"Oct. 30, 2003 Broadway Opening Wicked is an undisputed juggernaut one of the biggest productions in musical theater history. The stage show, by the composer Stephen Schwartz and the librettist Winnie Holzman, has grossed $1.8 billion on Broadway, and $6.2 billion globally. Worldwide, it has been seen by more than 72 million people. But none of that was a foregone conclusion."
Wicked is an imagined back story for the Wicked Witch of the West that became one of Broadway's most popular musicals through iconic characters, catchy songs and an empowering portrayal of female friendship. Now in its third decade onstage, the production's cultural footprint and box office sales have been amplified by a two-part film adaptation starring Cynthia Erivo and Ariana Grande. The films have introduced Wicked to a new generation while reigniting enthusiasm among longtime fans. The stage production has grossed $1.8 billion on Broadway and $6.2 billion globally, with more than 72 million attendees worldwide. The musical debuted on Broadway on Oct. 30, 2003.
Read at www.nytimes.com
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