"But good reviews, star power and a marquee filmmaker are nowadays often insufficient to make a hit. For a movie that cost at least $130 million to make, plus many millions more to market, One Battle After Another will have a long road to reach profitability. For most releases with such a high budget, a $22.4 million start would be a disappointment."
"Yet One Battle After Another, like movies from earlier movie eras, will hope its time in theaters is more about the long run than opening weekend. Warners is hoping word-of-mouth, awards conversation and a rolling awareness that One Battle After Another is a major movie event, will keep ticket sales strong in the weeks, or even months, to come."
One Battle After Another opened with $22.4 million in North American ticket sales and added $26.1 million overseas. The film is a 170-minute drama directed by Paul Thomas Anderson and stars Leonardo DiCaprio, Teyana Taylor and Sean Penn. Warner Bros. invested more than $130 million to produce the film and spent additional millions on marketing, creating significant profitability pressure. Critics have widely praised the film and awards prognosticators view it as a best-picture contender. Audiences gave the film an A CinemaScore, and the studio is betting on word-of-mouth, awards buzz and a long theatrical run to improve box-office returns.
Read at www.eastbaytimes.com
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