"They would probably settle for any time before their brief but tumultuous suspension of Jimmy Kimmel from ABC became national news. But 2019 would be preferable. That year, Disney's exercised almost unprecedented box office domination, boasting an astonishing seven of the year's 10 biggest hits and an eighth featuring Spider-Man, a Disney-owned character in a movie produced by Disney's Marvel Studios (but released by Sony)."
"Remakes of Aladdin and The Lion King, sequels to Toy Story and Frozen, two to three Marvel installments (depending on how to count Spider-Man), and a new Star Wars movie added up to around $10bn in global grosses. If the Star Wars movie The Rise of Skywalker landed a little soft compared to its better-reviewed predecessors, even that cloud had a silver lining: the late 2019 debut of The Mandalorian on the then new Disney+ streaming service was an instant sensation."
Disney seeks to evoke nostalgia for its 2019 peak via the Mandalorian trailer and Grogu rather than the original 1977 release. In 2019 Disney dominated the box office, claiming seven of the year's ten biggest hits and roughly $10 billion in global grosses. Key releases included remakes, sequels, multiple Marvel installments, and a new Star Wars film. The Mandalorian debuted on Disney+ in late 2019 and became an instant sensation. The acquisition of 20th Century Fox offered Marvel reunification possibilities. The Covid-19 pandemic and thin franchise pipelines prevented repeating 2019-level profits, prompting goodwill and brand-focused efforts.
Read at www.theguardian.com
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