""They see Melania as an accomplished role model - someone they look up to," David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, tells Axios."
""All of this matches with the Trump fan base," he said, adding: "The areas where the movie is performing best are the areas where the president is still popular.""
""Only 2% of the audience identified themselves as Democrats," Gross said. "That paints a pretty clear picture.""
The documentary Melania grossed $7.04 million from 1,778 North American theaters in its opening weekend, marking the highest opening for a nonmusic documentary in over ten years. Audience composition skewed older (72% age 55+), female (72%) and white (75%), with top grosses in traditionally red states such as Texas, Florida, Georgia and Nevada. Amazon acquired the film for $40 million and spent about $35 million on promotion. Only 2% of ticket buyers identified as Democrats. The film earned strong audience approval, reflected in a 99% audience score on Rotten Tomatoes, and turnout resembled faith-based releases.
Read at Axios
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