"People in 20 U.S. cities - including Atlanta, Austin, Miami and San Francisco - can now apply to become a DoorDash Creator. Those accepted into the program will get a chance to record short videos of their meals from local restaurants, and then be compensated if their content qualifies. DoorDash didn't share the monetization model for videos posted on its platform. The program will be launched in more cities through the end of the year."
"DoorDash is also launching "Going Out," a feature it's been testing in select cities that lets DashPass members earn in-store rewards when dining at local restaurants. "With Going Out, you can find and redeem exclusive in-app offers when you dine in and earn rewards just for coming back," said Parisa Sadrzadeh, vice president of strategy and operations, at a press event on Monday. "This year, Going Out customers received an average of $9 in value per order when using offers.""
DoorDash launched a creator program that compensates users for short-form videos posted on its app. Short-form videos enable users to preview dishes before ordering and help restaurants showcase menu items. The program is open to applicants in 20 U.S. cities including Atlanta, Austin, Miami, and San Francisco, with expansion planned through the end of the year. The monetization model for creator videos was not disclosed. Going Out offers in-store rewards and exclusive in-app offers for DashPass members, with an average value of $9 per order when offers are used. Rewards are live at thousands of restaurants in the U.S. and Australia, temporarily open to all consumers. A SevenRooms integration allows in-app reservations, and new AI features surface personalized recommendations based on past orders.
Read at TechCrunch
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