"India consumes a lot of milk. Start your day with a glass of milk for strength, and end your day with a glass of milk because it helps you sleep. How much milk you mix in your tea or coffee is a sign of prosperity. How much milk you mix in your guest's tea or coffee is a sign of your generosity. Turmeric milk will fix you when you're under the weather. Almond milk is good for the brain."
"According to a recent report by a global market research consultancy, while India isn't the leading consumer of milk, it is leading the growth story. India's per capita consumption of milk grew exponentially in the last decade, from just over 100 kg per capita in 2014 to over 160 kg per capita in 2024. For context, consumption in America and Europe has stayed largely steady through this period."
Milk and dairy occupy central roles in daily Indian life, consumed at all times and symbolizing strength, prosperity, and generosity. Per capita milk consumption rose from about 100 kg in 2014 to over 160 kg in 2024, outpacing stable levels in America and Europe. Dairy appears across meals: paneer in parathas at breakfast, yogurt for marinades, milk in curries, and hot ghee for tempering spices. Lassi and buttermilk serve as common drinks. Traditional desserts rely on milk-based techniques such as khoya (mawa), produced by slowly reducing milk and sugar into sweetened solids.
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