"Will Bostonians finally get the chance to pay $20 for a strawberry or viral smoothies at Erewhon, the famous California-based luxury grocery store? The answer is up in the air after a cryptic Instagram post from the chain suggested nationwide expansion plans on Tuesday. "A Taste of Erewhon Shipping to Your City. Coming soon," Erewhon shared, along with map screenshots of 20 cities, including Boston."
"'There's no way it's going anywhere other than Seaport. It'll fit right in there,' one user commented. If the celebrity-crazed grocer made its way to Boston, it would be a homecoming of sorts, as the now very California shop reportedly got its start in the Hub of the Universe back in 1966 as one of the first natural foods stores in the country."
"However, some expansion plans have been made more public in the last few weeks. New York City is getting a " tonic bar," the name for the counter inside of Erewhon grocery stores that sells its Instagrammable smoothies (sip on Hailey Bieber's strawberry smoothie for just $20!). Entrance into Erewhon's first east coast tonic bar will be for members-only, but non-members can order the costly juices on certain delivery apps, reports Forbes."
Erewhon posted a cryptic Instagram message saying 'A Taste of Erewhon Shipping to Your City. Coming soon,' and displayed map screenshots of 20 cities including Boston. Online users quickly speculated about possible Boston locations, with some noting the chain's reported 1966 origins in Boston as one of the first natural foods stores. The retailer already ships select products nationwide and internationally, including items priced at $50 and $88. Erewhon did not provide a timely clarification. New York City will receive a members-only tonic bar selling Instagrammable smoothies, while non-members may access juices via certain delivery apps.
Read at Boston.com
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