"Between the bright signs of cows and pigs living free harmonious lives, are the products that are carefully curated to be tasty yet healthier for the community at large. "We look at four things, Yumminess, nutritional profile, additives, and then environmental impact. I like to think that we are trying to inspire curiosity here. Gently nudge. Although the loud colorful signs are a different type of fascist gentleness," said Bakhtiari."
""It's a pretty multifaceted land of wonder, nutrition and plant-based advocacy. I always wanted to take this traditionally mundane space and kind of give it some awe and wonder... Now I wanted to target that childhood wonder of a carwash. What if we put six projectors in there and piped in some audio with an FM modulator for some audio, and that's where VR car wash came in," added Bakhtiari."
Hangry Planet in San Bruno operates as North America's first plant-based convenience store while retaining fuel services. The space features decorated pumps, sculptures, bright signs depicting cows and pigs, and a curated selection of vegan products chosen for taste, nutritional profile, low additives, and environmental impact. The concept integrates community-focused design and playful features, including a VR car wash using six projectors and piped audio via an FM modulator to recreate childhood wonder. The location partners with Vegan Mob food truck to expand plant-based food options. The store aims to inspire curiosity and gently nudge customers toward healthier, sustainable choices.
Read at ABC7 San Francisco
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