Butter Yellow Bose SoundLink Plus packaging turns a speaker into a kitchen staple - Yanko Design

"Bose's latest portable speaker isn't just a tech gadget; it arrives in a package that looks like a stick of butter. The design, created by the creative agency Coffee 'n Clothes (CNC), wraps the SoundLink Plus in a soft cream‑colored foil with blue gradient accents that mimic the familiar butter wrapper you'd find in a kitchen pantry. The concept was unveiled alongside the speaker's new "Citrus Yellow" colorway, a shade that has become one of 2025's hottest trends in fashion and tech."

"The idea behind the buttery packaging is simple yet clever: use the rectangular shape of the SoundLink Plus to resemble a block of butter, then dress it in a foil sleeve and a minimal paper band. The result feels both premium and playful, turning an ordinary unboxing into a moment of surprise and delight. CNC's team described the kit as a "seed" for influencers, meant to spark social media buzz while reinforcing Bose's sleek aesthetic."

"Color psychology plays a key role in the design. "Butter yellow" conveys warmth, optimism, and a sense of comfort that contrasts with the typically sterile look of electronic accessories. By adopting this hue, Bose taps into a broader cultural shift toward softer, more approachable aesthetics in consumer electronics. Trend analysts note that the move reflects a growing preference for products that feel familiar and inviting, especially among younger shoppers who value experiential branding."

Bose released a SoundLink Plus packaged to look like a stick of butter, designed by Coffee 'n Clothes (CNC) and wrapped in cream‑colored foil with blue gradient accents. The package pairs with a new "Citrus Yellow" colorway that aligns with 2025 fashion and tech trends. The layout uses the speaker's rectangular form, a foil sleeve, and a minimal paper band to create a premium yet playful unboxing experience. The kit functions as an influencer "seed" intended to generate social media buzz and leverages color psychology—"butter yellow" communicates warmth and approachability to younger, experience‑driven shoppers.

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