"Many brands see the supply chain as simply moving boxes from one place to another," she says. "The consensus is often that, 'It's not that difficult.' However, we've had some pain in the past. The board realises that the supply chain is more than just moving boxes from A to B, and it's a huge lever for cost control. Therefore, they treat the supply chain strategically."
"We've been fortunate and unfortunate at the same time," she says. "The world has been particularly volatile from a supply chain perspective. However, the impact of these disruptions has helped to elevate the supply chain from the basement into the boardroom."
Joseph Joseph's board recognises the supply chain as a strategic lever for cost control rather than merely logistics. Sacha Vaughan joined Joseph Joseph in February 2025 as chief supply chain officer after senior operations roles at Forma, Charlotte Tilbury, Shiseido and Dyson. Global disruptions including the coronavirus pandemic, Brexit and new tariffs have elevated supply chain visibility and importance. The supply chain now warrants board-level strategic treatment and transformation. Vaughan accepted the role after meeting CEO Richard Joseph, aligning with his clear vision and strong product affinity, and intends to leverage supply chain capability to control costs and improve fulfilment.
Read at ComputerWeekly.com
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