#disruption

#disruption

British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building.

When the entertainment business faced dual picket lines in 2023, Jordan doubled down on podcasts and creators. When the pandemic hit, her team seamlessly pivoted to remote work.

Feeling stuck in your career doesn't mean you've hit the end of the road. Instead, it often signals the start of something transformative.

The Velvet Sundown, who managed to rack up over a million streams on Spotify in mere weeks, were recently revealed to be entirely AI-generated. Not just the music; the promotional photos, the back story, even their mysterious 'somewhere between human and machine' persona.

The actions of the individual, who disrupted a protected public space and endangered the safety of others, are deeply regrettable and strongly condemned.

Hormbles Chormbles is a new candy brand disrupting the industry with peculiar marketing and flavors, highlighting the absurdity often present in food media.

If you're a traditional consultant and you're just doing the thing, you're executing the thing, you're probably in some big trouble.