UK brands risk losing $10bn in value as short-term tactics limit growth potential

"British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building."

""Strong brands perform better, are more resilient and grow faster in the long run. But almost half of the UK's most valuable brands (45%) aren't seen positively enough to justify charging a higher-than-average price for their category. It's never been more important for businesses to grasp the financial imperative of brand building." Gillary warned that British businesses risk being "too polite to be bold," with disruption proving the biggest driver of global brand growth."

British brands are failing to unlock about $10 billion in value due to over-reliance on short-term marketing and weak differentiation. Brand contributes 33% of company value globally but only 29% on average in the UK, creating a shortfall in long-term brand building. Almost half of the UK's most valuable brands (45%) cannot command above-average category prices because they are not seen positively enough. Disruption has driven major global brand growth, but UK disruptor brands have fallen 19% in value since 2019. HSBC reached number one, financial services led growth, and the UK top 75 grew 8% in 2025.

Read at Business Matters