#brand-value

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fromBusiness Matters
1 day ago

UK brands risk losing $10bn in value as short-term tactics limit growth potential

British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building.
Marketing
fromHackernoon
4 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
Business
Apple
fromGSMArena.com
4 months ago

Kantar: Apple is the world's most valuable brand, Google and Microsoft follow

Apple is the world's most valuable brand at $1.29 trillion, marking 28% growth year-on-year.
Marketing tech
fromAdweek
4 months ago

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.
Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.
AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.
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