#brand-value

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fromFast Company
1 week ago

How much is a busted brand really worth?

The Fyre Festival brand sold for $245,300 on eBay after 42 bidders made 175 bids. The sale includes rights to trademarks and social media assets.
Music
fromHackernoon
2 months ago

5 Signs Your Startup Actually Has Brand Value | HackerNoon

Brand value isn’t just a by-product of good execution. It’s a measurable asset only if it checks the boxes that make it defensible, durable, and differentiated.
Business
from24/7 Wall St.
3 weeks ago

Despite Roaring Stock Market, 2025's Most Valuable Company List Hasn't Changed Much

Brand value is complex to quantify, involving name recognition, advertising demand, and sustained interest, among other criteria.
E-Commerce
#apple
Apple
fromGSMArena.com
2 months ago

Kantar: Apple is the world's most valuable brand, Google and Microsoft follow

Apple is the world's most valuable brand at $1.29 trillion, marking 28% growth year-on-year.
Marketing tech
fromAdweek
2 months ago

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.
Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.
AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.
Apple
fromGSMArena.com
2 months ago

Kantar: Apple is the world's most valuable brand, Google and Microsoft follow

Apple is the world's most valuable brand at $1.29 trillion, marking 28% growth year-on-year.
Marketing tech
fromAdweek
2 months ago

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.
Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.
AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.
more#apple
Tech industry
from24/7 Wall St.
4 months ago

This Company Has the World's Most Valuable Brand at $574 billion

Brand value reflects name value, distinct from market cap; brands like T-Mobile exemplify growth through unique strategies.
Positive market performance can propel brands, as seen in latest rankings.
fromFortune Europe
9 months ago

Will Burberry become a long-term victim of luxury downturn?

Burberry's brand value has dropped nearly $2 billion, marking a significant struggle amidst a broader luxury downturn that has left even high-end brands vulnerable.
Marketing
fromHarvard Business Review
10 months ago

What Luxury Fashion Can Learn from the Wholesale Flower Market

Online luxury fashion retailers are facing significant challenges in moving inventory without diminishing brand value. The pressure from low-margin sales versus high-margin fashion is leading to substantial losses.
Online learning
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