#brand-differentiation

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Marketing
fromFast Company
1 day ago

AI advertising slop is on the rise. The cure? The STFU brand strategy

AI-driven ad production threatens to flood audiences with homogenized, excessive advertising, degrading brand differentiation and straining consumer attention.
fromFast Company
1 month ago

How weird wins

If you want a sociological anecdote of how weird wins, look no further than online dating. Dating apps have shown us that people don't actually want the most "normal" partner. They want quirks that stand out. Hinge data shows that profiles mentioning a niche interest-like a specific video game or obscure hobby-are more likely to get matches than generic "I like to travel" statements.
Marketing
Marketing
fromHubspot
9 months ago

6 brands that brilliantly differentiated from the competition, and how you can, too

Occupy specific mental real estate with a product-led, anticipatory offering that gives customers a clear, unique reason to choose your brand.
Marketing
fromThe Drum
1 month ago

The marketing industry has overfunded technology and underfunded creativity

Heavy investment in technology and data-driven performance marketing is sidelining creative idea development, producing rushed, homogeneous work that prevents brand differentiation.
Marketing
fromMarTech
1 month ago

What to do now unique isn't unique anymore | MarTech

Doing the opposite of expected marketing can break through saturated markets where traditional unique selling propositions no longer differentiate brands.
fromBusiness Matters
2 months ago

UK brands risk losing $10bn in value as short-term tactics limit growth potential

British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building.
Marketing
Marketing
fromForbes
2 months ago

Forbes Hosts 21st Annual CMO Summit Focusing On What Matters Most For Driving Growth In A Marketing And Business Landscape Without Certainty

Global CMOs convened in Aspen to prioritize meaningful brand differentiation amid AI disruption, shifting consumer behavior, and the demand for real-time relevance.
#ai-generated-content
more#ai-generated-content
Artificial intelligence
fromAol
3 months ago

Why your AI-generated content sounds like everyone else's and 4 ways to fix it

Widespread AI access causes homogenized content, making authenticity and unique brand value essential to stand out in digital marketing.
fromInc
3 months ago

We All Became Prompters. Now What?

Marketers' days are still filled with content creation, switching between far too many tools and balancing software and human partnerships, but AI has now entered the chat. Marketers charged with driving growth now spend a significant amount of time prompting, training, and cajoling artificial intelligence. There have been breakthroughs and AI is starting to fulfill on the long-awaited promise of turning loyal marketers into department heroes.
Marketing
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