#brand-differentiation

#brand-differentiation

British brands are failing to unlock an estimated $10 billion in value by relying too heavily on short-term marketing tactics and struggling to differentiate themselves, according to the latest Kantar BrandZ Top 75 Most Valuable UK Brands report. Globally, brand contributes 33% of company value on average, but in the UK that figure slips to 29%, highlighting a significant gap in long-term brand building.

Marketers' days are still filled with content creation, switching between far too many tools and balancing software and human partnerships, but AI has now entered the chat. Marketers charged with driving growth now spend a significant amount of time prompting, training, and cajoling artificial intelligence. There have been breakthroughs and AI is starting to fulfill on the long-awaited promise of turning loyal marketers into department heroes.