"But maybe the reason it's persisted this long is because it really feels true. Our feeds are saturated with ads. The airwaves, TV broadcasts, sports sidelines, team jerseys, and our streamers are full of them. Now artificial intelligence is threatening to make that 10,000 ads a day statistic a reality. Agency Genre.ai has made AI-generated ads for IM8, Popeye's, and Qatar Airlines, as well as the viral Kalshi spot that aired during the NBA Finals."
"When Sora's latest version dropped back in October, agency founder PJ Ace posted on X, "Brands will need to make an ad every other day to stay relevant." Kill me. Meanwhile, earlier this month, Philip Ho, the founder of the appropriately named AI video production company Absurd, told the TBPN podcast that his company is getting asked for as many as 1,500 videos a month from single clients. Just set me on fire."
A debunked claim that people see 10,000 ads daily persists because ad ubiquity feels real. Feeds, TV, sports, jerseys, and streaming all carry heavy ad loads. Advancing AI tools enable rapid, high-volume ad creation by agencies and platforms, with examples including AI-generated spots for major brands and requests for hundreds to thousands of videos per client each month. Many AI ads share a similar visual "vibe," producing homogeneity across brands. Homogeneous overproduction can overwhelm audiences, reduce distinctiveness, prompt legislative concern, and represent poor investment for brands seeking meaningful differentiation.
Read at Fast Company
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