#ad-saturation

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#ai-advertising #brand-differentiation #creative-homogeneity #creative-differentiation #digital-advertising
Marketing
fromFast Company
16 hours ago

AI advertising slop is on the rise. The cure? The STFU brand strategy

AI-driven ad production threatens to flood audiences with homogenized, excessive advertising, degrading brand differentiation and straining consumer attention.
fromForbes
3 months ago

Why Creative Is Becoming The Real Differentiator In Digital Ads

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has now plateaued as many brands deploy similar tools and tap into the same data pools. According to research by Taboola, more than 60% of performance marketers believe their ads are becoming less effective because potential customers have already been reached or have already seen the same ads too often.
Marketing
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