fromFast Company
17 hours agoCrumbl's founders just made a surprise announcement that could change the chain forever
The letter added that moving forward, the company will "focus on scale" and the kinds of "innovation" that makes it a stand-out brand. Regardless of the haters, the brand, which was founded by McGowan and Hemsley in 2017 has grown to become a giant in the dessert industry. Currently, there are around 1,100 Crumbl locations across the U.S. However, the brand fell victim to mass layoffs in 2023, cutting about 10% off its corporate workforce that year.
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