"For the first time in sports history, they used four iPhone 17 Pros as part of the Apple TV+ broadcast. The phones were positioned strategically: one inside the Green Monster, a couple in the dugouts, and one serving as a roaming unit. But these weren't fan‑cam novelties. The phones captured batting practice, player intros, dugout energy, and the roar of the crowd, controlled remotely with the Blackmagic Camera app."
"Exposure, zoom, and white balance were all tweaked live on iPads before the footage flowed straight into the broadcast truck. And when the "Shot on iPhone" badge flashed on Apple TV+, millions of fans realized they weren't watching a commercial - they were watching a first. So why would Apple gamble its flagship device on the chaos of live baseball, where there are no retakes and no perfect lighting? Because this wasn't just about baseball."
On September 26, 2025, Apple and Major League Baseball used four iPhone 17 Pros during an Apple TV+ 'Friday Night Baseball' broadcast at Fenway Park. The phones were placed inside the Green Monster, in dugouts, and as a roaming unit to capture batting practice, player intros, dugout dynamics, and crowd noise. Camera controls such as exposure, zoom, and white balance were adjusted remotely on iPads via the Blackmagic Camera app, and footage routed directly into the broadcast truck. The live experiment demonstrated that consumer smartphones can deliver broadcast-ready live sports coverage under unpredictable conditions, challenging traditional large-scale broadcast hardware models.
Read at EssentiallySports
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