"I'm about to go into my 17th year, and from the beginning, work ethic was my superpower,"
"It's a philosophy and a mindset for getting the most out of life, and enjoying every experience and opportunity."
"There are so many lessons you can take from coaching basketball," Gomez said. "Prepare for every scenario. If there are 5 seconds left and we're down by 2 points-this is the play. That's scenario planning."
Stephen Curry credits a relentless work ethic as a core strength that defined his NBA career and now informs his business leadership. His book Shot Ready shares lessons on preparation, growth, and maximizing opportunity. Curry founded and leads Thirty Ink, a house-of-brands that includes Unanimous Media, Underrated Golf and Basketball, and Gentleman's Cut bourbon. Thirty Ink generated $173.5 million in revenue in 2024. Research links sports participation to leadership development, with a 2023 Deloitte study finding 85% of women who played competitive sports say those skills aided professional success. Elena Gomez describes coaching basketball as training in scenario planning and preparedness.
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