"A nod to the Double Arrow logo from British Rail branding could be a key element, drawing on its strong recognition and history."
"Incorporating the Union Jack into the GBR logo might enhance its identity, but should avoid being overly brash to maintain elegance."
"A modern, simple abbreviation like 'GBR' could emulate successful designs like 'DB' and 'GWR', emphasizing legibility and recognizability."
"The branding process for Great British Railways offers a chance to create a logo that truly resonates with the public and reflects national pride."
The UK government is establishing a new train body called Great British Railways (GBR) and is in the process of creating a logo. While the previous government proposed a design that was registered, GBR has confirmed it will adopt a new direction. The article discusses possible branding options, including nods to historical elements like the Double Arrow logo, the inclusion of the Union Jack, and considerations for a modern abbreviation. The aim is to create a logo that fosters national pride and historical recognition.
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