I charge $25,000 to help students get into Ivy League colleges. Most teens are making the same mistake.

"When ambitious families write me five-figure checks for college prep , they often ask the same question: "What does the admissions officer want to see?" The implication is clear: "Tell me what to do and who to be to get in, and I'll be that person." But here's the irony: The most valuable advice I give them is the opposite of what they expect to hear."

"What I tell my students is that your best chance at showing you'll make a meaningful impact is to clarify your core values. From there, you can choose an issue that violates those values. Rather than wait to eventually become qualified to solve that problem, work to solve them now. For example, one student I worked with had a friend who died of cancer when they were both 12. He noticed doctors never asked about mental health during treatment, which didn't sit right with him."

Many applicants prioritize numerous extracurriculars and high test scores. Admissions officers seek applicants who demonstrate potential to make meaningful change and navigate ambiguity. Students should clarify core values, identify issues that violate those values, and begin addressing those issues immediately rather than waiting for formal qualifications. Early, authentic engagement can result in substantive impact, such as collaboration with professionals and leadership in research or initiatives. Demonstrated initiative, problem-solving, and sustained community work signal long-term potential more effectively than breadth of activities or solely score-focused preparation.

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