AMC Theatres is introducing a 50% discount on Wednesdays for its Stubs Members, following the success of their Tuesday discount program. The aim is to enhance attendance on Wednesdays, which the CEO hopes to replicate from the success experienced on Tuesdays. This initiative responds to a recent resurgence in box office sales, enabling AMC to revise their pricing strategy. With the opening of highly anticipated films such as "Superman" and "Jurassic Park Rebirth," the move is posited to attract more moviegoers as the company looks to capitalize on the strong box office trends they have witnessed recently.
With the introduction by AMC of 50% off Wednesdays, we're looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres.
Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery.
But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.
AMC Stubs is free to join and the scheme has about 36 million members.
Collection
[
|
...
]