"Last Monday, the Department of Homeland Security (DHS) posted a one-minute video on X (formerly Twitter) and other social media platforms, splicing together clips from the Pokémon anime intro with footage of border patrol agents arresting individuals, all set to the first season's theme song. The post's caption was the famous tagline "Gotta Catch 'Em All!" At the video's end, it displayed Pokémon cards featuring photos of convicted criminals facing potential deportation. The U.S. Customs and Border Protection (CBP) account replied, announcing Pikachu as its newest recruit."
"The first is to do nothing, allowing the post to fade from public attention as the DHS shifts to other content. This approach aligns with the company's low-profile strategy on publicity. The second option is to file a formal copyright complaint with social media companies like X, requesting the post's removal. While rights holders can submit these directly, a surge of user reports can also prompt action. Given Nintendo's history, this could be effective"
The Department of Homeland Security posted a one-minute social media video splicing Pokémon anime footage with border patrol arrest clips and the franchise's theme song. The caption used the tagline "Gotta Catch 'Em All!" and the video ended by showing Pokémon-style cards with photos of convicted criminals facing potential deportation; CBP joked that Pikachu was its newest recruit. The post went viral with tens of millions of views and hundreds of thousands of engagements. Reactions split between praise and condemnation as dehumanizing. Nintendo has a record of aggressive IP enforcement and has at least three possible responses, including doing nothing or filing copyright complaints.
Read at Above the Law
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