Lego is expanding its product range to include anime-themed sets, specifically those inspired by Netflix's adaptation of the long-standing manga and anime series, One Piece. This collaboration features five sets reflecting iconic locations, available for preorder now and officially launching on August 1. The move comes as Lego shifts from open-world themes to licensed intellectual properties, a strategy that has proven successful with reported revenue growth. Fans of both anime and Lego have long anticipated this crossover, marking an exciting new chapter for the brand.
Lego is launching its first anime-inspired sets based on Netflix's adaptation of One Piece, reflecting a shift towards IP-based collections as the brand evolves.
This partnership marks a significant milestone for Lego, which previously focused on traditional themes, now venturing into anime after nearly a century.
The One Piece sets are set for release on August 1, showcasing notable locations from the series, priced between $29.99 and $329.99.
With substantial recent growth in revenue, Lego is betting on the popularity of anime to further augment its success through innovative product offerings.
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