"Below, Forbes Communications Council members share their best strategies for capturing and sustaining audience attention in a fragmented media environment. 1. Stand Out With A Unique Perspective Say something different. Unique voices and perspectives are scarce right now. If everyone is spreading your unique point of view, then you don't have to boil the ocean to be heard. - Leslie Kirk, Innsena"
"3. Boost AI Visibility Through Customer Advocacy AI engines are the new consumer information channel. Capture market attention with improved AI brand visibility. If you are struggling with AI visibility, try leaning into customer advocacy platforms. LLMs love honest customer testimonials, data recency and trusted sites. Review platforms meet all these criteria. Use it to extend your market reach through the voice of your existing customer base. - Evan Reiss, Foxit"
Audiences are fragmented across numerous platforms, channels and formats, making sustained attention difficult. Brands should capture attention with a unique perspective and scarce, differentiated voices. Consistent storytelling delivered with emotional authenticity across channels turns recognition into loyalty. Improve AI visibility by leveraging customer advocacy, honest testimonials, data recency and trusted review platforms to reach LLM-driven information channels. Prioritize distribution on the channels where target audiences spend the most time and tailor content to each format. Sustained attention depends on content that remains relevant, authentic and memorable.
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