Traditional thought leadership is losing impact. Long reports and gated content no longer capture attention in today's zero-click world. As a result, thought leadership is entering a new phase - experiential thought leadership. Engaging formats like interactive webinars, immersive events and podcasts make ideas felt and memorable rather than just consumed. Success depends on cross-team collaboration, testing and building experiences around real audience understanding.
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That's close to the length of a traditional hour-long show and even longer than the podcast's strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren't just listening along to podcasts. They're settling in to watch now too.
The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction platform - Forbes Predict - which will launch in beta in February. Unlike real-money prediction markets like Kalshi or Polymarket, Forbes' platform lets readers make forecasts and track results in exchange for tokens. It's designed for engagement, not wagers.
The first thing I found when I was rehearsing Hamlet was that I felt very at home. I just felt very at ease and happy to be there. But the first time I performed to be or not to be on stage, there was a sense of aren't bells supposed to ring here? Isn't there supposed to be a klaxon? I come to to be in a slightly different way each night so hopefully the audience haven't seen it done that way before.
And we want to know: What are you most curious about? We welcome your technical queries (we're still wrapping our heads around the physics of most of these sports ourselves!) but even more so, your questions about what it's like to be at the Games: from the spectator experience to the behind-the-scenes realities of getting around, feeding ourselves and meeting deadlines on the go.
The FT was one of the first to have a subscription business model, because we could see that advertising alone could be very volatile depending on the economy, and so we needed to look at subscription models, but also how we could have direct relationships with our customers. And so that was really where I started. And so when I was approached by Manchester United, the question wasn't do you know sport?
Speaking for everyone on the site, we remain incredibly grateful to be in this spot - like, just existing - to cover our favorite hockey team in a high-level way. We put our hearts and souls into this. We dedicate every ounce of energy we have (I sincerely work 12-16 hours a day, almost every day) so that what we do, which, I think, is exceptional and honest work, is expected... normal... nothing out of the ordinary.
It's absolutely vital to be able to communicate effectively and efficiently to large groups of people. I've been lucky enough to get to refine and test my skills in communicating at scale for a few decades now, and the power of talking to communities is the one area where I'd most like to pass on what I've learned, because it's this set of skills that can have the biggest effect on deciding whether good ideas and good work can have their greatest impact.
Don't get me wrong; the people who launched those 53 channels are surely talented creators who deliver clever or entertaining content-I subscribed for some reason, after all. But at this point, I couldn't tell you what most of them are truly about because there's nothing there to draw me back. I don't know who the creators are, and I don't return to their channels, because they're not building worlds I want to be part of. They're just...posting.
Over the last few years, publishers have watched their major distribution partners, first social and now search, become volatile and unreliable. Constant shifts have weakened the relationship between publishers and the platforms that once delivered their audiences. The AI era is pushing this to a breaking point. As generative interfaces replace traditional search, it has become clear that publishers cannot depend on discovery happening elsewhere. The only durable asset left is the audience's recognition of and loyalty to each publisher's brand.
Not so much for the carnal stuff, but for the way every word he utters is taken to be as beautiful as he is. Intoxicated by their admiration, his admirers leap headfirst into the still waters of his pronouncements apparently certain of hidden depths thereunder. So it has been with the reaction to how he comforted his director when she confessed, in so many words, that she couldn't always grasp what Shakespeare was on about.
It may seem like publishers are " pivoting to video " all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months. But it's different this time around. The big push into video production 10 years ago was centered on distribution to social media platforms, following Facebook's shift to prioritizing video content.
While Bobby Flay has become a common household name, some still look back fondly on the days of old. In a nostalgic post on one Reddit thread, fans wax poetic about the glory days of Food Network, long before Flay became the poster boy for the TV channel, back when Emeril Lagasse was still the face of the network. New Orleans-based chef Emeril Lagasse's culinary legacy began with his impressive rise to fame as a household name in the late '90s with the network's first live cooking show, " Emeril Live."
Live video has quickly become one of the most powerful ways for businesses to connect with audiences, build trust and showcase the people behind the brand. Yet for many business owners, it's also one of the trickiest formats to get right. The camera captures everything-not only confidence, clarity and culture, but also hesitation, over-preparation and mixed messaging. The difference between a live video that inspires and one that falls flat often comes down to avoidable missteps,
Being a rebel, to me, essentially means parking the industry playbook. It means not necessarily following the herd. So, when people go that way, perhaps you go the other way or in that direction. It's not about chasing clicks; it's not about chasing short-term wins. I think, at the end of the day, it is about giving your audience credit and not dumbing down,
Swift's twelfth album, The Life of a Showgirl, released 10 days ago, is unquestionably a commercial success. It broke streaming records on Spotify with more than 5 million pre-saves, as just one example. But that doesn't mean that everyone loves it. The reaction from music critics has been lukewarm and the reaction from fans is decidedly mixed, with some saying they adore the album and others saying they can't stand it.
The news business is in the throes of a technological and behavioral revolution and for Nathalie Malinarich, the executive editor for digital development and AI at BBC News, the future is a fascinating blend of high-tech innovation and old-school trust.
Strong Communication Skills: They should be able to explain ideas clearly and confidently Engaging Storytelling Ability: Stories make messages stick. The best speakers know how to weave stories into their speeches, making them impactful and supporting the overall message Authenticity and Credibility: A genuine and trustworthy speaker earns the audience's respect Adaptability to Audience Needs: Each crowd is unique. A great speaker adjusts their style to fit Professionalism and Reliability: Professionalism is key, from arriving on time to handling tech issues
Ever wonder why some events sell out in minutes while others struggle to give tickets away? The secret lies in a promotion plan that builds excitement and urgency long before the doors open. An incredible event deserves an audience to match, but they won't find you by accident. That's why knowing how to promote events matters so much. It ensures potential attendees who'd love to be there don't miss the chance.
Creating high-quality YouTube content is not just about great visuals. To truly stand out in the competitive world of online video, creators must focus on enhancing the accessibility and reach of their content. One effective strategy for achieving this is through video transcription. When you transcribe video to text, you unlock several benefits that can improve your video's SEO, accessibility, and engagement.
"This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
With Retention, you'll always see a downward slope, but the flatter the line, the more engaged your audience is. Retention shows you the moments in your Reel that keep or lose your viewers' interest, so you can learn from each Reel you share.
