#publisher-strategy

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Television
fromAdExchanger
1 week ago

SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates | AdExchanger

AI-driven ad targeting will likely raise prices for high-performing inventory without dramatically expanding overall digital ad market, though SMB adoption could broaden demand.
Media industry
fromDigiday
1 week ago

Media Briefing: Publishers turn to other platforms to offset losses from Google search

Publishers are reallocating resources toward platforms like Reddit to recover lost Google search referral traffic and build organic community-driven audiences.
Media industry
fromDigiday
2 weeks ago

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era

People Inc. is shifting away from Google search by diversifying traffic and revenue sources and building stronger direct-to-consumer relationships to adapt to AI-driven search.
Digital life
fromAxios
2 months ago

Publishers race against Google Zero doomsday clock

Publishers are diversifying revenue streams by offering new subscription products and direct-to-reader services.
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