"'I'm excited about the fandom I see,' Mabry said. 'It's unlike anything I've seen in the world of a lot of commodity news. Our watchers aren't just an audience, they're a community. The time we're in right now, there's a greater thirst for connection with our talent.'"
"He envisions a range of events - big and small, virtual and live, open and invite-only - supported by a mix of sponsors and ticket sales."
"In addition to in-person events, MSNBC is exploring an expansive direct-to-consumer subscription product that includes virtual events and premium content, the company said."
"MSNBC is looking to capitalize on its loyal viewers, taking a page from its corporate sibling Bravo's BravoCon, where reality TV fans can interact with the network's celebrity stars over three days in Las Vegas."
MSNBC plans to triple its events next year, expanding from three to a broader slate of live, virtual, open and invite-only gatherings. Marcus Mabry, the new SVP of content strategy from CNN, is leading the push and envisions events supported by sponsors and ticket sales with topics like health, mental health, men and Gen Z. The network is also developing a direct-to-consumer subscription offering that bundles virtual events and premium content. The strategy aims to monetize fandom, emulate formats like BravoCon, and deepen talent-audience connections as cable news faces audience declines and corporate spin-offs.
Read at Business Insider
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