Clwb Ifor Bach, a night club in Cardiff, the capital of Wales, is the kind of venue whose sticky floors hold generational memories of first intoxications. One evening in July, about a hundred young people lined up outside-girls in crop tops and short skirts, boys in baggy pants and tees. Once admitted, they gathered in knots on the dance floor, holding drinks in plastic cups.
Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones. When Facebook detects potential matches across Facebook or Instagram, creators receive notifications and can track performance, add attribution, block visibility, or let the content remain. It's part of Facebook's broader push to support original creators.
Currently, users who click links on X are taken to an in-app browser that takes up the full screen. Under the update, which Bier shared in a demo video, clicking on a link instead collapses the post's engagement bar to the bottom of the screen, letting users comment, repost, like, or save from inside the story as they scroll and read.