""This really is not about revenue at all. It's about evolving our responsibility to our users, creators and brands. Brands are already part of everyday life on Roblox, and this is a strategic response to the increased commercial intent that we're seeing every day on the platform.""
""The updated policy also signals that Roblox has diverged significantly from other creator platforms like TikTok and YouTube in its approach to branded content - the equivalent of YouTube charging creators by the view.""
Starting next year, Roblox will implement fees for creators to publish brand integrations in their virtual experiences, with costs based on user traffic and engagement. This policy change aims to clarify brand activity and enhance tools for creators. Roblox's vice president of global brand partnerships stated that the goal is to ensure transparency and age-appropriateness in brand encounters. This marks a significant shift from Roblox's previous approach, where creators could publish branded content without additional fees, distinguishing it from platforms like TikTok and YouTube.
Read at GamesBeat
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