"Though its origins are religious, you probably know the advent calendar as a humble grocery-store product that features chocolates hidden behind 24 perforated cardboard doors. That sugary countdown to Christmas dates back to the 1950s when the first chocolate versions came on the scene. Cadbury started mass marketing them in 1971 as tools to engage children with the Christian tradition of Advent, says Canadian marketing expert Robert Warren, who closely follows Christmas trends."
"Today you can buy an advent calendar containing almost any product you can imagine, from Lego to whisky, ice cream to jewelry, sex toys to fishing lures. Adding to the hype are influencers whose TikTok videos show them unboxing luxury advent calendars with eyewatering prices like one from Dior that costs $11,000. Warren told Cost of Living it's part of a pattern known as Christmas creep, where businesses begin marketing holiday-related products earlier and earlier in the year so that consumers ultimately spend more money."
Advent calendars originated as a religious Advent tradition and became a grocery-store chocolate product in the 1950s, with Cadbury mass-marketing chocolate versions in 1971 to engage children. The product has since commercialized extensively, expanding into calendars filled with items from Lego and whisky to jewelry, sex toys, and fishing lures. Influencers amplify interest by unboxing luxury calendars with extreme prices. The trend fits a pattern called Christmas creep, where brands market holiday goods earlier to increase spending. Younger consumers enjoy the daily experience of small reveals, and niche examples like a jam-company calendar persist as gifts.
Read at www.cbc.ca
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