"Some business innovations are so groundbreaking that they don't need any kind of built-in audience or precursor. When they launch, they gather buzz on the idea alone before booming into the mainstream. These kinds of innovations are incredibly rare, but that doesn't mean that businesses can't or shouldn't innovate in more discreet ways. After all, as Forbes writes, a failure to innovate can kill even the biggest of companies."
"You could have the most innovative new product, service, or design going, but if you can't convince people to come to your store to see or try it, the innovation will simply fade away. One way around this is to incorporate much more than the innovative idea so that mainstream audiences see the baseline appeal. After that, such creations can sell themselves alongside the established best-sellers."
"At PlayFrank, the big selling point on the slots page is that all of the biggest hits and classics are here in one place. Aztec Gold Megaways, Game of Thrones, Guns 'N' Roses, Siberian Storm, Da Vinci Diamonds, and Immortal Romance are all present and accounted for. At the time of writing, of the top ten highest-ranking slots in the UK, only two were released in 2025, speaking to the enduring appeal of hits from yesteryear."
Groundbreaking innovations rarely require a built-in audience, but such cases are uncommon and most businesses must introduce novelty more subtly. Failure to innovate can sink even large companies, yet smaller firms often struggle to present new ideas broadly. A practical approach is to combine inventive products with proven, popular offerings so mainstream customers first arrive for familiar hits and then encounter the novel items. PlayFrank demonstrates this by aggregating classic and current hit slots alongside new inventive games, leveraging established appeal to generate exposure and momentum for experimental titles.
Read at Business Matters
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