The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).
We have 20 companies right now promoting our logo. Other companies much larger than ours are promoting our logo, not on purpose, but we can't help but be there by nature of this sponsorship.
In "Jurassic World: Rebirth," the overuse of product placement transforms the experience into a mere commercial venture, overshadowing the narrative and entertainment value.
Planograms help stores maximize available space, ensuring that products are displayed effectively to enhance visibility and drive more sales.
In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.