Many shoppers frequently shop at supermarkets without realizing they may be overpaying. Experts suggest avoiding eye-level items in favor of products on lower shelves, which tend to be cheaper. Items on the bottom shelves often include store-brand products that are better or similarly rated compared to more expensive brands. Supermarkets strategically arrange products based on a principle known as 'eye level is buy level' to maximize profits, pushing higher-priced items to more accessible locations while cheaper alternatives are placed higher or lower.
The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).
One phrase commonly used within planograms is 'eye level is buy level'. Products positioned at eye level are likely to sell better. You may find that the more expensive options are at eye level or just below, while the store's own brands are placed higher or lower on the shelves.
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