"It was New Year's Day in 2019 when the Instagram account Digital Chadvertising began posting humorous memes about what it's like to work in the world of advertising. Which, like any industry, isn't always sunshine and catered lunches. To be honest, the anonymous creator of Chadvertising, who does, in fact, work in the industry, didn't expect his meme page to become a long-term endeavor."
"People across agencies, ad tech, publishers, sales and client side use it to vent, provide context or information and feel a little less alone in how messy and chaotic this industry is. Over time, I have also used the account to rally GoFundMe support for people dealing with personal tragedy, help students jump from intern to first job and connect people with interviews after layoffs,"
An Instagram account, Digital Chadvertising, began posting humorous advertising-industry memes on New Year's Day 2019. The anonymous creator, an industry worker, intended it as a short-lived joke but it quickly grew into a sustained project. The account functions as a community where agency, ad tech, publisher, sales, and client-side workers vent, share context, and find solidarity. The creator has used the platform to rally GoFundMe support, assist students in landing first jobs, and connect displaced workers with interviews. The account also circulates anonymous tips that undermine corporate merger PR and reveal behind-the-scenes industry changes.
Read at Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
Unable to calculate read time
Collection
[
|
...
]